Promo Codes That Drive Sales.
Create discount codes in seconds — percentage off, flat-rate, BOGO, or comp tickets. Set usage limits, expiry dates, and per-customer caps. Track every redemption in real time.
Available on Elevate and Amplify plans
The Challenge
Spreadsheet Codes Don't Scale
Most organizers manage promo codes in spreadsheets or email threads. No limits, no tracking, no control.
Without a Coupon Engine
Manual codes with no guardrails, no tracking, and no way to know what's working.
- Manually managing spreadsheets of codes with no tracking
- No way to set usage limits or expiration dates
- Zero visibility into which codes drive actual sales
- Codes shared publicly with no per-customer caps
The EveryEvent Toronto Way
A built-in engine with limits, tracking, and automatic validation — every code accounted for.
- Built-in code engine with usage limits, expiry, and per-customer caps
- Real-time tracking of every redemption with revenue attribution
- Percentage off, flat-rate, BOGO, and complimentary ticket codes
- Bulk generation for affiliates with independent per-code analytics
Three Simple Steps
Create, Configure, Track
Set up a discount code in under a minute. Track results forever.
Create Your Code
Name your code, pick a discount type (percentage, flat-rate, BOGO, or free ticket), and set the value. Custom codes like EARLYBIRD20 or auto-generated unique codes — your choice.
Set Rules & Limits
Configure total usage limits, per-customer caps, start and expiry dates, minimum order amounts, and which ticket tiers the code applies to. Every guardrail is built in.
Track & Optimize
Watch redemptions in real time from your dashboard. See total uses, revenue generated, conversion rate, and remaining availability. Export data or let it inform your next campaign.
Four Discount Types
Every Promo Strategy Covered
From percentage discounts to BOGO deals and comp tickets — one engine handles it all.
Percentage Off
Take 10%, 20%, or any percentage off the ticket price. The most popular type for broad campaigns.
SUMMER25 → 25% offFixed Amount Off
Subtract a flat dollar amount from the ticket price. Great for specific dollar-value promotions.
SAVE10 → $10 offBuy X Get Y
Buy a certain number of tickets and get additional ones free or discounted. Drives group purchases.
BOGO → Buy 2, get 1 freeComplimentary
100% off codes for VIP guests, press, sponsors, or comp tickets. Full tracking on every use.
VIPGUEST → Free ticketCampaign Ideas
Six Ways to Use Coupon Codes
From early-bird campaigns to loyalty rewards — proven strategies that drive ticket sales
Early Bird Campaigns
Reward early commitment with time-limited discount codes. Create urgency with visible expiration dates and limited redemptions.
VIP & Comp Tickets
Generate complimentary codes for press, sponsors, speakers, and special guests — each tracked individually.
Affiliate & Ambassador
Bulk-generate unique codes for each affiliate or brand ambassador. Track exactly who drives which sales.
Flash Sales
Create limited-quantity codes for 24-hour flash promotions. Built-in limits auto-deactivate when the cap is hit.
Group Discounts
Offer codes that apply to minimum-quantity orders. Encourage group purchases for workshops, retreats, and festivals.
Loyalty Rewards
Send exclusive codes to past attendees. Build repeat attendance with personalized discount campaigns.
“We used to send promo codes over email with no way to track who used them. With EveryEvent Toronto, we created unique codes for each of our 15 brand ambassadors and could see exactly who was driving sales. Our early-bird code sold 40% of tickets in the first week.”
— Maya Fernandez, Ritmo Festival
Pricing
Unlock Coupon Codes
Coupon Codes are available on Elevate and Amplify plans. All plans include unlimited events, the Scanner App, and instant Stripe payouts.
Elevate
Half the cost of Eventbrite. 2x the features.
per ticket (+ Stripe fees)
- Everything in Seva (free), plus:
- Coupon code engine
- Percentage, flat-rate, BOGO, and comp codes
- Smart dynamic pricing
- Visitor recovery automation
- Abandoned cart recovery (email)
- Ticket categories with drag-and-drop
- Post-event tip jar
Amplify
AI marketing + access to 350K+ verified buyers
per ticket (+ Stripe fees)
- Everything in Elevate, plus:
- SMS + Meta Retargeting recovery
- AI Meta Ads (FB/IG) campaigns
- 350K+ verified buyer network access
- Lookalike & retargeting audiences
- Brand ambassador program
- Direct mail campaigns
- Priority support
No hidden fees. Payment processing (Stripe) fees apply separately. All plans include a 14-day free trial. No credit card required.
Got Questions?
Frequently Asked Questions
Everything you need to know about creating and managing discount codes
More Tools
Explore More Features
Coupon Codes pair perfectly with these tools to maximize your event revenue.
Smart Dynamic Pricing
AI-powered price adjustments based on demand, timing, and inventory — early bird to last-minute, hands-free.
Learn moreAbandoned Cart Recovery
Automatically recover 15-25% of abandoned purchases with multi-channel email, SMS, and Meta retargeting.
Learn moreVisitor Recovery
Re-engage the 96% who browse but never start checkout with gentle exit-intent capture and automated reminders.
Learn moreTicket Categories
Organize tickets into intuitive, branded groups that reduce decision fatigue and boost conversions.
Learn moreAffiliate Engine
Turn your community into promoters with automatic affiliate tracking and lifetime commissions.
Learn moreTicket Scanner
Scan tickets at the door with zero login required. Works on any phone, online or offline.
Learn moreCustom Questions
Collect dietary needs, t-shirt sizes, waivers, and emergency contacts right at checkout.
Learn moreUpsells & Add-ons
Offer VIP upgrades and workshops at checkout. Upsell related events across 5 post-purchase touchpoints.
Learn moreTurn Promos Into Profit.
Every untracked code is a missed opportunity. Create smart, targeted promo campaigns that drive real revenue — with full analytics on every redemption.